CRM for Human Resources Management Firms

Human resources are entering the data era. Some go as far as implementing complex predictive algorithms to anticipate their customers’ needs. They centralize their data in order to put it at the center of their business processes.

On average, 25% of their customers come with one-off needs, so they have to develop their lead acquisition strategy and their loyalty strategy. Data management becomes crucial to succeed in these new challenges, especially since the competition is becoming increasingly difficult.

efficy CRM solutions are specially designed to meet the new challenges of the human resources business.

Customer relations issues for recruitment companies

• Identify customer needs
• Structure your prospecting to acquire new customers
• Have a 360° view and build customer loyalty

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Identify customer needs by consolidating your data

With CRM you centralize all customer data to know perfectly the different services provided: recruitment, temporary work, job dating, training and applications received. Your employees work from a single cloud-based tool. They update, enrich and share data in real time. Wherever they are, they have up-to-date information. You have a national or even international vision of your activity.

Easily prospect and find leads

You segment your base to target the right people. You program your personalized SMS, phoning and emailing campaigns from A to Z and analyze them to detect new projects. efficy CRM structures your prospecting, each salesperson knows his or her files, you avoid any disputes. The CRM is integrated into the daily life of sales representatives: integration of their email system (gmail, windows, outlook) and prospecting tools (Corporama)… The CRM becomes their reference.

Build customer loyalty and manage your efforts

Sales people have a 360° vision of their customers, they anticipate their recruitment needs by pre-selecting suitable profiles. You set up your key management indicators. You control the portfolios of your sales representatives: opportunities received, won, lost, their value and the actions taken (emails, calls, customer follow-ups, on-site appointments, quotes sent, etc.). You quickly measure the efforts made and the sales figures generated.