Sales management

5 Examples of Sales Emails to Generate Interesting Leads

5 min read

Many people ask us for some examples of sales emails, so these are some templates that will work for your business. They will allow you to find interesting leads/prospects to start on the right foot. We have to admit that all businesses have different ways of promoting themselves.

Some focus on promoting a product on the web. Others pick up the phone on do it verbally. But the following examples of sales emails are undoubtedly a good starting point and interesting sales tool for most of you.

Before we begin, let's talk about the art and science of an effective email campaign.
Regarding the subject that you’ll use for your sales email, respect these elements:

Use your contact name, when it makes sense.
Be as specific as possible in your subject line. The more personal the subject, the higher the opening rate will be.
If you're wondering if it doesn't look too much like a prospecting email, then it is, and your prospect will feel it straight away.
Try to put a question in the subject line of your email.
Always indicate, what you promise (if the difference is too large, you will get good open rates, but poor response rates).

Your main objective is certainly to create the first contact by email because it is easier and simpler. However, your email template must be seen as an email that will present your business, with a real personal touch. Otherwise, there is no chance people open it.

Below are 4 email subject lines that get an opening rate of + 35%.

"[introduction] [name]" or "[introduction] [your name or your company name] <> [your name or your company name]".
"A quick question"
"Try to contact you"
"[Name of your company]"

Nowadays, there are two types of business contact emails:

Either you write to a manager in the organisation to direct you to the right person (better known as Cold Call 2.0)
Either you write to the decision-maker trying to organise a sales meeting, a call, etc.

3 models of sales emails asking for a reference from someone in management:

Example of sales email: version 1

Hello [name],
My name is [name] and I am in charge of business development for the company [my company]. We recently launched a new platform which [a presentation in 1 sentence]
I hope I'm not exaggerating, however, from your online profile, you seem to be the right person to contact about this topic ... or at least to direct me to the right person.
I would like to speak to someone from [your company] who is responsible for [something related to my product].
If it’s you, would you be available for a 15-minute call on [date and time] to discuss ways in which [my business] 's platform could help your business? If not, could you introduce it to the right person?
Thanks in advance for your answer!
Regards,
Signature

Example of sales email: version 2

Hello [name].
Could you introduce me to the person responsible for [something related to my product]?
Thanks in advance for your time.
Signature

Example of sales email: version 3

Hello [name],
My name is [name] and I work for [my company name]. We work with companies like [company name] to [include a sentence from your presentation].
[A sentence with your main advantage].
Could you introduce me to the right person in [name of your company] so that we can investigate if this would be useful to you?
Regards,
Signature

Here is another email template that comes directly from the "Predictive Analysis" team.

Subject line: Could you point me in the right direction?
Hello [name],
Sorry to bother you, but could you tell me who is responsible for [putting here the most painful point of your ideal client; or put here a function like "sales" or "recruiting"] and how can I contact him, please?
Thank you in advance,
Signature

/resource/5-ways-to-boost-your-sales/

Even more ideas!

Here are two examples of commercial emails using approach number 2; you write directly to the decision-maker with your value proposition and next steps.

Example of sales email: version 1

Hello [name],
I hope you are well! I contact you via [explain how you got their contact details and how you found them: by talking to a colleague, consulting their business online, etc ...].
[My company name] has a new platform that could help [your team to] [your company name]. [A sentence from the profit speech]. We do this for:
- Benefit or characteristic 1
- Benefit or characteristic 2
- Service or characteristic 3 (optional)
We could explore how [your software name] could specifically help you. Would you be available for a quick call [indicate time and date]?
Regards,
Signature

Example of sales email: version 2

Hello [name],
I hope you are well! I contact you via [explain how you got their contact details and how you found them: by talking to a colleague, consulting their business online, etc ...].
[My company name] has a new platform that could help [your team to] [your company name].
I know that [your product] would help [the name of their business] [to include a high-level benefit here].
Would you be available for a quick call to [indicate date and time]?
Regards,
Signature

Conclusion: what should you remember from what we just said about commercial emails?

If you want to have a direct and effective approach with your potential customers, take into account one of the examples of commercial email that you have just read above. These examples will be very useful and it is better to have several email templates in which you present your business and your services, as this will save you time.

However, remember that before sending your prospection email, check that everything is in order. For example, the names of your contacts are correct, that there are no spelling mistakes. Also, don't forget to send a test email to get an idea of how your customers will see it. Finally, if you want to give a special touch to your sales email template, add a phrase that will grab your customer’s attention.

Keep in mind that your prospecting strategy is closely linked to your CRM software. So, we do everything to give you different useful tools to keep you and your team 100% motivated. It's your turn now, good luck!

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