Centralise your data with Maxo, the leading CRM platform for industry and manufacturing

Maxo is specifically aimed at work in manufacturing (e.g., industrial equipment, packaging products, glass products), metallurgy, the food industry and more.

efficy offers a collaborative CRM solution as a SaaS or on-site that will allow you to develop your prospective sales and customers. It syncs with your enterprise resource planning (ERP) and computer-aided production engineering (CAPE) program to give you a full 360-degree view that keeps data on your current and prospective clients in a central location. Each service deepens your understanding of your clients in real time. Whether you work on a B2B or B2B2C model, Maxo will become your go-to tool for your sales force.

Save time by exploring our CRM platform by getting an expert-guided demo completely tailored to your needs:

  • An easy-to-use platform
  • Complete customisation
  • A 360-degree customer view
  • Campaign automation
  • Integrates with your favourite apps and tools

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It’s simple, just like our software.
 

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Structure your sales approach & scale your prospecting

Integrate with internal management tools

Optimise sales routes using geocoding

Make decision-making easier with Business Intelligence

 

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Optimise customer service as a sales channel

Customer relations are extremely important in all sectors, especially in industry. Managing complaints from dissatisfied customers is a crucial step in the customer journey.

Personalise the response your team provides and process requests quickly and smoothly. Our industrial CRM platform makes lots of objectives easy to achieve. When customers are satisfied, they become even more loyal. Put all of your customers' inquiries in one place, covering everything from incidents, complaints, non-compliance issues, commercial gestures and more. 

Your teams can manage priorities and escalation procedures thanks to the single repository that puts all customer data at their disposal and optimises processing times for requests and the quality of the responses provided. The dashboards make it easy to track the progress of tickets and use key performance indicators to manage your customer service every day.

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Challenges we can help solve include:

Building loyalty among clients
Responding to new uses
Promoting collaboration
Making customer service a new sales channel

Manage commercial projects for better profitability

Maxo for Industry make it easy to prioritise requests of quote.

Customer scoring features empower your salespeople to focus on strategic sales proposals, such as those with the highest margin, the most important prospects or other strategic goals.

They also save a lot of time thanks to the integration with office tools, such as document templates, to generate industrial commercial proposals in a few clicks from the CRM.

The CRM platform also lets you manage your office-based and field salespeople using key indicators. It shows you who's doing what through oversight of team activity, such as quotes sent, the value of opportunities, deals made and lost, meetings held, e-mails sent and more. You have a perfect view of your salespeople's portfolios and know the turnover they generated, so you can adapt your management.

Share information to collaborate more efficiently

Business management in the industrial sector is often done in project groups. That's why all team members need to work together on the same documents and within the same deadlines.

efficy has designed its CRM platform for industry.

Teams have an easier time collaborating thanks to certain features like the project management module, document management and notifications about changes to elements.

Find new opportunities and track their evolution

Segment your database to target the right people. Schedule e-mail blasts and/or phone campaigns, analyse the results and track clicks to contact the people who are most interested. Generate new business. Organise trade fairs and evaluate their ROI. You can also directly manage requests from your website by linking it to Maxo.

Automate processes to focus on what matters

Automation is present at all levels of industry: production, manufacturing and more. Why not put your automation on a CRM platform? It'll save time for your teams. Maxo integrates with all ERP and CAPM software on the market to guarantee that you can manage your business properly. Use APIs or files to sync your contact data, company data, articles, quotes, orders, invoices, accounting data, bank book and sales book.

Join the over 13,500 clients already using efficy!

  •  « efficy has become a full-time "person" fully integrated and essential to our business! »

    Emmanuel Grillet
    DIRECTOR
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  • "The fact that we have been able to parameterize in efficy the offers to be sent to our clients has speeded up the process. In addition, all this allows us to analyze many aspects and to make the appropriate follow-up of each project."

    Carol Carbajo
    SALES MANAGER
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  • "The choice of efficy CRM was first and foremost a user choice. The interface and features immediately convinced our reference users."

    Gérald Péronnet
    MARKETING & COMMUNICATION MANAGER
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