The efficy Group acquires INES CRM to become European CRM champion.

Brussels, September 10, 2020 - INES CRM, one of the French cloud-based CRM pioneers, is joining the efficy group. The stated ambition is to complete the consolidation of the French market in order to conquer Europe!

Obvious product complementarity

Founded in 2005 in Brussels, efficy publishes a highly flexible CRM intended for medium and large accounts, and positions itself as a partner close to its customers. Already present in 7 European countries and leader in the Benelux, the efficy group offers CRM solutions at the right price. Daily used by 170,000 users, the group's solutions support more than 3,500 companies in their growth.

Founded in 1999 in Lyon, INES CRM publishes and integrates an open collaborative SaaS platform, serving business development and the entire customer journey. This solution is particularly suitable for companies with 10 to 50 employees, wishing to quickly set up a personalized CRM solution.

“INES CRM is an ingenious addition to the efficy group's range of CRM solutions. Our teams are now able to offer a solution adapted to all contexts. Whether it is a start-up buying a CRM license on the web, a company with 40 employees that wants a customizable solution, or even a group that has several thousand users, ”emphasizes Damien Duchateau, co- founder of INES CRM.

"Joining the efficy group will allow the INES CRM solution to be enriched with new functionalities. Mobile application, artificial intelligence, gamification, document management and customer extranet functions will quickly complete the INES CRM solution, ” adds Max Patissier, co-founder of INES CRM.

A desire to consolidate the European market.

The efficy group aims to represent 5% of the CRM market share on the European scene in four years. This operation is part of this ambition.

The acquisition of INES CRM by efficy creates a group of 220 employees in Europe with cumulative annual turnover of € 26.5 million for 2019. The customer portfolio stands at 4,500 references. 2

“In recent years, we have organized and structured ourselves to accelerate the pace of our growth. INES CRM allows us to establish ourselves durably in France. We are planning such operations in other countries in the coming months. Our desire: to become a very serious alternative to the American mastodons on European soil”, concludes Cédric Pierrard, CEO of the efficy group.

The efficy CRM group at a glance.

Key figures (2019).

• € 26,5m turnover
• 220 employees in 9 countries
• 4 500 clients
• 185 000 users in 33 countries
• 46% average growth over the past 5 years

Latest highlights.

• 2017: Acquisition of DESICO, publisher of the Vente Partner solution, in France
• 2018: Acquisition of E-Deal in France
• 2019: Acquisition of SumaCRM in Spain
• 2019: Arrival of Fortino Capital as shareholders

About efficy.

efficy is a software provider offering medium & large businesses a complete, flexible and extended CRM (Customer Relationship Management) solution which helps companies manage their Customer Relationship. efficy has over 170,000 daily users in 33 countries. 

Founded in 2005, the efficy Group, ISO 9001 certified, works with companies from a wide variety of sectors: Banking (Belfius, BNP Paribas, Fortuneo), Insurance & Mutual insurance (Amma, Thélem), Social housing, Industry (CEA, Gradus, Poujoulat), Services, Tourism & Transport (Kinepolis, Geneva Tourism), Retail (La Redoute, Groupe Gautier), Local authorities & Chambers of commerce. 

Headquartered in Brussels, efficy has approximately 165 employees in its 7 local offices in Belgium, France, the Netherlands, Spain, Luxembourg, Switzerland and Germany.

About INES CRM.

French publisher and integrator for 20 years, INES CRM offers a collaborative, open and mobile SaaS platform, serving business development and the entire customer journey.

INES CRM teams support BtoB companies and ensure the sustainability of their digital transition. The INES solution is a tool designed to respond to the problems of different departments (sales, marketing, customer service, etc.) by giving companies a 360 ° view of their customer relationship.

Contact

For more information, please visit www.efficy.com or contact:  
Laëtitia Baret lba@efficy.com +33 6 13 03 63 67.