efficy Expands Its Offering With the Launch of Maxo, a New CRM Suite

Brussels, January 22, 2025 – efficy, the European provider of flexible and easy-to-use CRM and Martech platforms, today announces the release of its new fully integrable CRM solution, Maxo, designed to meet the needs of established and growing businesses looking to maximise their growth.

Addressing Strategic Market Needs

In the CRM world, the question of return on investment (ROI) is crucial for organizations. efficy's new CRM solution stands out for its ability to deliver value quickly to all departments. With its ease of administration and integration capabilities, deployment is swift. Maxo is also designed with high configurability to ensure organizations have a CRM solution that fully meets and adapts to their evolving needs, enabling perfect alignment with their IT systems and easy adoption by users (sales teams, marketers, and customer service agents).

"Our new CRM solution meets a growing market demand for tools that can integrate quickly and efficiently into existing business processes. It perfectly completes our current solution portfolio. Next to Tribe, our plug-and-play, AI-native CRM platform designed for entry-level or medium-sized businesses, Maxo is a perfect match for well-established and growing organizations with a large appetite for growth", says Alfonso Tasso, CEO of efficy.

Co-creating To Fine-Tune the Developments

Before its official launch on the market, some customers have already been using the platform. Thanks to this Early Adopter Program, customers’ feedback helped the teams refine features and ensure the solution covers the market’s needs and expectations.

Innovative Features for an All-in-One Solution

Maxo’s AI capabilities go beyond basic automation. For instance, its smart agents enhance personalisation in writing and provide predictive analytics that help sales teams prioritise leads more effectively, increasing conversion rates. It also automates repetitive tasks such as data entry, follow-up emails, and appointment scheduling. This reduces the administrative burden on employees.

Maxo’s intuitive no-code interface and hyper-flexible architecture empower businesses to tailor the platform to their unique processes, build workflows, and customise forms and screens without relying heavily on IT teams. This enables faster implementation, seamless customisation, and quicker adoption by the users.

Finally, with efficy’s combined expertise as a CRM and Martech provider, organizations gain access to a comprehensive CRM and marketing bundle with Maxo. This allows marketing teams to create and manage tailored, automated campaigns within the platform, thus eliminating the inefficiencies caused by application switching and disconnect. Moreover, the availability of unified insights within the CRM facilitates clarity and alignment between customer-facing departments, enhancing collaboration.

"The technological innovations integrated into this solution, such as AI and Marketing Automation, set us apart from the competition. Marketing features are not restricted to a limited number of people within the company. Salespeople and service agents will also be marketing-powered. All teams can use Maxo to create and automate personalised email campaigns based on customer behaviour and preferences. With Maxo, we offer our clients a powerful tool to optimise their processes and achieve new growth milestones", emphasises Walter da Silva, Head of Product at efficy.

About efficy

efficy is the European CRM partner that connects people, technology and intelligence to elevate customers’ experience, cultivating seamless collaboration with agile solutions. efficy CRM & MarTech platforms are all-in-one, and all about our customers. Fully compatible with their growing business: local, flexible, scalable and actionable.

Currently, businesses across 60 countries prefer efficy’s flexible and easy-to-use platforms to boost their efficiency and productivity. Founded in 2005 and headquartered in Brussels, efficy gathers a team of 450 local experts who go the extra mile to ensure the success of our customers.

Press contact

Laetitia Baret
Head of Brand & Communication
Tel.: +33 (0)6 13 03 63 67
laetitia.baret@efficy.com