efficy announces refreshed product suite: AI, new releases, and renewed brand identity

Brussels, the 10th September — efficy, the European flexible business management platform supplier for SMEs, today launches a refreshed product suite to service its growing customer base. A few months after Alfonso Tasso’s appointment as new CEO, the group unveils significant changes: latest releases powered by Artificial Intelligence, new user interfaces, and the corporate brand identity refreshed to reflect this new vision.

AI-Driven Innovation in CRM and Marketing Automation

As part of its commitment to staying at the forefront of technology, efficy has integrated advanced AI capabilities into its CRM and marketing automation solutions. A few concrete examples:

• Users now benefit from AI in writing compelling email content with hyper-customised messages.
• All CRM users are now able to enrich customer data while maintaining a high level of data quality.
• Customer Service agents now rely on AI, powered by sentiment analysis, to identify and manage the most urgent tickets.

These enhancements guarantee better and faster decision-making by reinventing CRM. It will empower businesses to optimise their customer interactions, improve predictive analytics, and streamline their marketing efforts.

A Modern and Intuitive User Interface

In response to customer feedback and the evolving needs of businesses, efficy has also rolled out a completely redesigned user interface in all its solutions. The new interface is more user-friendly, aligned with modern standards, and aesthetically pleasing. Our CRM solutions will receive higher scores in response to the Web Content Accessibility Guidelines, offering users a seamless experience that boosts productivity and efficiency.

A New Visual Identity Reflecting the Company's Evolution

To align with this new strategic direction, efficy unveiled a refreshed brand identity. The updated brand reflects the company's commitment to its customers. The icon represents a human. In times of AI, humans will remain efficy’s top priority, whether they are customers, partners, or end users.

This new identity is also the opportunity to unify all efficy sub-brands, such as Apsis, Tribe, E-deal, Perfectview, webCRM, InesCRM. This cohesive identity brings all brands together.

"At efficy, we believe that innovation is key to delivering value to our customers," said Alfonso Tasso, the recently appointed CEO of efficy. "The integration of AI, along with our revamped user interface and new brand identity, marks a significant step in our commitment to help businesses succeed in a rapidly changing digital landscape. There’s more to come, the journey is just beginning."

About efficy:

efficy is a leading European customer relationship management (CRM) provider that helps companies build meaningful business relationships with simple, powerful, and flexible solutions.

Founded in 2005 and headquartered in Brussels, efficy's more than 500 employees work in local offices in Belgium, France, the Netherlands, Sweden, Denmark, Norway, Hong Kong, and remotely worldwide.

Currently, users across 60 countries use efficy’s easy-to-use solutions to automate their processes, boost sales and grow their businesses smarter. 
https://www.efficy.com

Press contact
Laëtitia Baret
Head of Brand & Communications
Tel.: +33 (0)6 13 03 63 67
laetitia.baret@efficy.com