How Dinex streamlines customer communications and got higher open rates with Apsis
Seeking a reliable and cost-effective email marketing solution, Dinex — a global leader in emission and exhaust solutions — decided to implement Apsis to streamline communications with their customers across markets. Impressed by its ease of use, Dinex uses Apsis to successfully drive more efficient, frequent email communications and higher open rates, while saving costs.
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“I would definitely recommend Apsis. The reason for it would be the very easy interface. It’s so easy to use — it’s just like setting up a new Word document.”
Founded in Denmark in 1982, Dinex is a leading global manufacturer and innovator in advanced emission technology, specialising in exhaust systems and emission solutions for heavy-duty vehicles.
They offer solutions for OEM, OES, and independent aftermarkets, with a mission to drive sustainability by developing innovative solutions that minimise emissions while optimising fuel efficiency.
With operations spanning Europe, North America, and beyond — customers and employees quickly growing across the globe — Dinex stands out by making it easier and more efficient for customers to get their exhaust and emission supplies all under one roof.
The search for a reliable, cost-effective email marketing solution
Servicing unique markets on a global scale, Dinex needed an email marketing solution they could count on to communicate to their customers more consistently, ensuring proper segmentation to inform relevant audiences about new products and developments.
Their primary requirements included:
- A reliable platform for managing newsletters without complexity or integration requirements
- Cost-effective pricing
- The ability to deliver consistent updates to all customers across markets in their local language
“We don’t flood inboxes with newsletters—we send just one or two a month. That’s why we need a solution that delivers impact exactly when we need it.” says Kristian Kaufmann, the Communication & Sustainability Manager at Dinex.
While evaluating options, Dinex considered some of the biggest email marketing providers; however, they ultimately sought a more tailored solution that aligned with their operational needs and budget.
Dinex x Apsis: The perfect match
“It’s easy to work with and does what it’s supposed to do.”
After careful consideration, Dinex chose the Apsis email marketing platform, citing its ease of use and cost-effectiveness as key differentiators.
Apsis' intuitive platform provided Dinex with a streamlined email marketing tool, allowing them to create and send newsletters in less time and engage their audience effectively.
“We use the app’s system to send out newsletters at least every month. And when we have new product launches, we also use it to send out new product information to our aftermarket customers.” Kristian adds, “It’s easy to work with and does with it’s supposed to do.”
Driving higher engagement and frequent communications with Apsis
Dinex has seen tangible benefits from using Apsis, including improved customer engagement and efficiency from ease of use.
“[Our previous system] was heavy to work with, and setting up a newsletter took too much time. But with Apsis, we have a newsletter in just a few hours for customers all across Europe.”
One of the most significant improvements Dinex saw was a notable increase in email open rates.
“I’m really impressed with the open rate — that it has grown this much.”
Beyond open rates, the simplicity of Apsis' platform enabled Dinex to send more consistent, relevant updates to their customers.
“It just means that we can send out more frequent news to our customers, so they get consistent updates from us. And I think that’s an important thing for us — consistent news and a high open rate.”
Remaining future-focused: Why Dinex recommends Apsis
Dinex’s partnership with Apsis has spanned 10 strong years together, highlighting the power of a well-matched solution.
By choosing Apsis, Dinex has not only streamlined its email marketing efforts with more frequent communications and higher engagement — but also positioned itself to foster future relationships and growth in new markets.
When asked if Dinex would recommend Apsis to others in their industry, they responded with a resounding “yes.”
“I would definitely recommend Apsis. The reason for it would be the very easy interface. It’s so easy to use — it’s just like setting up a new Word document.”
Looking ahead, with plans to expand into South America and the Asia-Pacific region, Dinex sees Apsis as an essential tool for reaching new audiences.
“I think it will be an important tool to support this ambition to start up in new markets.”
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